How Kenya plans to gain from direct flights to US

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US Ambassador to Kenya Robert Godec speaks during the Export Promotion Council forum for Kenyan exporters to the US market at CrownePlaza Hotel in Nairobi last week. The event also enlightened Kenyans on how direct US flights will transform trading between Kenya and the USA. Photo credit: Daily nation.

The government will roll out a programme to market agriculture produce as part of an initiative to make the most from the maiden Kenya Airways (KQ) flight to the United States.

In the plan being spearheaded by the Ministry of Agriculture, Brand Kenya and Java House Africa, ‘made in Kenya’ giveaway hampers comprising coffee, tea, leather passport wallets among other things will be distributed to passengers on the direct flight.

However, this is subject to agreement by KQ management.

At the same time, commercials showcasing Kenyan’s tea and coffee will be aired in local and global media encouraging buyers to purchase Kenyan products.

Already video infomercials focusing on tea and coffee in Bomet and Kirinyaga Counties have been prepared.

These infomercials positioning Kenya’s tea and coffee on the world map will also be broadcast on one of the world’s most watched international channel CNN.